"Tom qab ua haujlwm dhau sijhawm thaum tsaus ntuj, kuv tau siv los noj lub lauj kaub kub ntawm tus kheej lossis ua ib pob ntawm cov noodles kom txaus kuv kev tshaib kev nqhis."Ms. Meng los ntawm tsev neeg Beipiao hais rau tus neeg sau xov xwm ntawm "China Business Daily".Nws yooj yim, qab thiab pheej yig vim nws nyiam yooj yim.vim noj.
Nyob rau tib lub sijhawm, tus neeg sau xov xwm pom tias qhov yooj yim thiab ceev cov zaub mov khiav tau nyiam cov peev txheej.Tsis ntev los no, lub hnab ntim khoom noj ceev "lub hnab ua noj" thiab cov khoom noj khoom haus yooj yim "Bagou" tau ua tiav cov nyiaj txiag tshiab.Raws li kev txheeb cais tsis tiav los ntawm tus neeg sau xov xwm, txij li xyoo tas los, tag nrho cov nyiaj txiag ntawm kev yooj yim thiab cov khoom noj ceev tau tshaj 1 billion yuan.
Ntau tus neeg xam phaj ntseeg tias kev txhim kho sai ntawm kev yooj yim thiab khoom noj ceev muaj qee yam ua rau kev lag luam nyob hauv tsev, kev lag luam tub nkeeg, thiab kev hloov kho thev naus laus zis.Kev tsim kho sub-kev tsim kho tau dhau los ua qhov kev zam.
Tuam Tshoj tus kws tshuaj xyuas kev lag luam khoom noj khoom haus Zhu Danpeng ntseeg tias kev lag luam yooj yim thiab khoom noj ceev tseem muaj ntau chav rau kev txhim kho yav tom ntej.Nws hais ntxiv tias, "Raws li cov nyiaj faib tawm ntawm cov neeg tiam tshiab txuas ntxiv mus ntxiv, cov zaub mov yooj yim yuav muaj lub sijhawm loj hlob sai rau 5 txog 6 xyoo."
Kub Track
"Thaum yav dhau los, instant noodles thiab instant noodles tuaj rau hauv siab thaum hais txog kev yooj yim thiab khoom noj ceev.Tom qab ntawd, thaum snail noodles tau nrov thoob plaws hauv Is Taws Nem, lawv feem ntau yuav.Tej zaum nws yuav yog vim kev tshawb nrhiav tsis tu ncua.Lub platform e-lag luam tau pom zoo cov khoom noj khoom haus ntau ntxiv raws li tus kheej nyiam.Kuv nyuam qhuav paub tias muaj ntau lub npe tshiab thiab ntau pawg, "Ms. Meng hais rau cov neeg sau xov xwm.
Raws li Ms. Meng tau hais tias, nyob rau xyoo tas los no, thaj chaw ntawm kev yooj yim thiab khoom noj ceev tau txuas ntxiv nthuav dav, thiab ntau thiab ntau tus neeg koom nrog.Raws li cov ntaub ntawv ntawm Tianyancha, muaj ntau tshaj 100,000 lub lag luam ua haujlwm hauv "cov khoom noj yooj yim".Tsis tas li ntawd, los ntawm kev xav ntawm kev noj, kev muag khoom loj hlob ntawm kev yooj yim thiab khoom noj ceev kuj tseem pom tseeb.Raws li kev txheeb cais los ntawm Xingtu, thaum lub sijhawm "6.18" nce qib uas nyuam qhuav los txog thaum kawg, kev muag khoom yooj yim thiab khoom noj ceev hauv online tau nce 27.5% xyoo-rau-xyoo.
Txoj kev loj hlob sai ntawm kev yooj yim thiab khoom noj ceev yog tsav los ntawm ntau yam.Xu Xiongjun, tus tsim ntawm Jiude Positioning Consulting Company, ntseeg tias "nyob rau hauv kev cuam tshuam ntawm cov nyiaj faib xws li kev lag luam nyob hauv tsev, kev lag luam tub nkeeg thiab kev lag luam ib leeg, kev yooj yim thiab khoom noj ceev tau nce sai hauv xyoo tas los no.Nyob rau tib lub sijhawm, lub tuam txhab nws tus kheej txuas ntxiv qhia cov khoom siv yooj yim thiab siv tau zoo, uas ua rau kev lag luam yooj yim thiab khoom noj ceev qhia tau tias muaj kev sib tw. "
Liu Xingjian, tus tsim tus khub ntawm Txhua Hnub Peev, ntaus nqi kev lag luam txoj kev vam meej rau kev hloov pauv hauv kev thov thiab khoom siv.Nws hais tias, “Kev noj haus tau hloov pauv hauv xyoo tas los no.Ntau tus neeg siv khoom xav tau ua rau muaj qhov tshwm sim ntawm ntau yam khoom tshiab.Tsis tas li ntawd, nws kuj tseem cuam tshuam txog kev tsim kho kev lag luam thiab kev hloov kho thev naus laus zis. "
Tom qab qhov kev xav tau ntawm cov neeg siv khoom loj zuj zus tuaj, txoj kev yooj yim thiab cov khoom noj ceev tau loj hlob mus rau 100-billion-theem khiav.Daim ntawv tshaj tawm "2021 Txoj Kev Yooj Yim thiab Kev Tshawb Fawb Kev Lag Luam Fast Food" tso tawm los ntawm CBNData tau taw qhia tias kev lag luam hauv tsev yuav tsum tshaj 250 billion yuan.
Nyob rau hauv cov ntsiab lus no, nyob rau hauv ob xyoos dhau los, muaj cov xov xwm tsis tu ncua ntawm nyiaj txiag ntawm cov khoom noj ceev ceev.Piv txwv li, Bagou tsis ntev los no ua tiav Pre-A puag ncig ntawm kev nyiaj txiag ntawm kaum lab lab yuan, thiab Cooking Bags kuj ua tiav Pre-A ib puag ncig ntawm nyiaj txiag ze li ntawm 10 lab yuan.Tsis tas li ntawd, Akuan Foods tab tom nrhiav kev mus rau pej xeem tom qab ua tiav ntau qhov nyiaj txiag.Nws tau ua tiav 5 qhov nyiaj txiag nyob rau hauv peb lub xyoos txij li HiPot, suav nrog Hillhouse Capital thiab lwm lub tsev lag luam muaj npe nrov.
Liu Xingjian tau taw qhia tias "cov khoom lag luam tshiab thiab cov khoom lag luam uas tau txais nyiaj txiag muaj qee qhov zoo ntawm cov khoom siv, thev naus laus zis, thiab kev nkag siab rau cov neeg siv.Piv txwv li, kev sib koom ua ke ntawm cov khoom siv hauv kev lag luam, kev ua kom zoo dua tus nqi, thiab txhim kho cov neeg siv khoom noj khoom haus los ntawm kev siv thev naus laus zis, thiab lwm yam, nws tseem yuav tsum nkag siab cov neeg siv khoom xav tau.Lub hauv paus ntsiab lus ntawm cov khoom yog niaj hnub optimizing cov khoom rau lub hom phiaj ntawm kev yooj yim, deliciousness, thiab nqi-zoo, thiab cov khoom no ib txwm ua tau zoo nyob rau hauv cov nqe lus ntawm dynamic muag khoom thiab rov yuav nqi. "
Gaming Market Segments
Tus neeg sau xov xwm tau tshawb xyuas ntau lub lag luam e-lag luam thiab pom tias tam sim no muaj ntau yam khoom noj khoom haus yooj yim thiab ceev ceev, suav nrog lub lauj kaub kub ntawm tus kheej, pasta, instant porridge, skewers, pizza, thiab lwm yam. ntawm diversification thiab segmentation.Tsis tas li ntawd, cov khoom qab zib kuj tseem raug faib ntxiv, xws li Liuzhou snail noodles, Guilin mov noodles, Nanchang mix noodles, thiab Changsha lard mix noodles launched los ntawm lub tuam txhab nyob ib ncig ntawm lub zos yam ntxwv.
Tsis tas li ntawd, kev lag luam kuj tau nthuav dav thiab faib cov xwm txheej ntawm kev noj zaub mov yooj yim thiab ceev ceev, uas tam sim no suav nrog cov xwm txheej noj xws li zaub mov ib tus neeg, khoom noj hauv tsev neeg, kev lag luam hmo ntuj tshiab, kev lag luam sab nraum zoov, thiab tsev so sib koom.Scenes.
Hauv qhov no, Liu Xingjian tau hais tias thaum kev lag luam txhim kho mus rau qee theem, nws yog ib txoj cai yuav tsum tau hloov los ntawm kev loj hlob mus rau kev ua haujlwm zoo.Cov lag luam tawm tshiab yuav tsum nrhiav txoj hauv kev sib txawv los ntawm subdivided teb.
"Tam sim no subdivision thiab iteration ntawm kev lag luam yog qhov tshwm sim ntawm kev kho dua tshiab ntawm cov neeg siv khoom yuam kev innovation thiab kho kom zoo dua ntawm sab kev lag luam.Nyob rau hauv lub neej yav tom ntej, lub subdivision khiav ntawm tag nrho cov Suav yooj yim zaub mov yuav nkag mus rau ib tug tag nrho-round thiab multi-dimensional kev sib tw qhov teeb meem, thiab cov khoom muaj zog yuav dhau los ua qhov tseem ceeb tshaj plaws rau cov lag luam los tsim lawv tus kheej kev lag luam.Tus yuam sij rau qhov thaiv. "Zhu Danpeng hais tias.
Xib fwb Sun Baoguo, tus kws tshaj lij ntawm Suav Academy ntawm Engineering, ib zaug tau taw qhia tias lub ntsiab lus ntawm kev txhim kho yav tom ntej ntawm cov zaub mov yooj yim thiab txawm tias Suav zaub mov yog plaub lo lus, uas yog "tsim thiab noj qab haus huv".Txoj kev loj hlob ntawm kev lag luam khoom noj khoom haus yuav tsum yog tsw thiab kev noj qab haus huv-oriented.
Qhov tseeb, kev noj qab haus huv ntawm cov zaub mov yooj yim thiab ceev ceev yog ib qho ntawm cov lus qhia ntawm kev txhim kho kev lag luam thiab kev hloov pauv hauv xyoo tas los no, thiab ntau lub tuam txhab tau hloov mus rau cov zaub mov noj qab haus huv los ntawm kev siv thev naus laus zis.Coj cov qeb ntawm instant noodles ua piv txwv.Kev noj qab haus huv ntawm hom kev lag luam no feem ntau cuam tshuam txog kev txo cov roj thiab ua kom muaj kev noj qab haus huv.Raws li cov lus qhia ntawm Jinmailang, nws ua tau raws li qhov xav tau ntawm cov neeg siv khoom "txo cov roj, ntsev thiab qab zib" los ntawm 0-frying ua tshuab thiab FD khov-drying tshuab.Ntxiv rau cov noodles tam sim no, ntau yam khoom tshiab thiab cov khoom lag luam tsom rau kev noj qab haus huv tau tshwm sim hauv kev lag luam yooj yim thiab khoom noj ceev, xws li cov kua zaub qub qub uas tsom rau cov khoom noj khoom haus, cov roj tsawg konjac txias noodle, seaweed noodles, thiab lwm yam.;cov khoom lag luam uas tsom mus rau kev noj qab haus huv thiab calories tsawg xws li Super Zero, Orange Run, thiab lwm yam.
Cov khoom lag luam tshiab txhais tau tias nce nqi.Tus neeg saib xyuas lub Hoobkas ua zaub mov hauv Henan tau hais rau cov neeg sau xov xwm, "Yuav kom tsim cov khoom noj qab haus huv tshiab, peb lub Hoobkas tau tsim ib lub chaw soj nstuam rau tus kheej tsim cov khoom thiab kuaj cov khoom tiav, thiab lwm yam, tab sis qhov no kuj ua rau tus nqi muaj. nce.”Cai Hongliang, tus tsim thiab tus thawj tswj hwm ntawm Zihai lauj kaub hom, ib zaug hais rau xov xwm, "Kev siv cov tshuab ziab khaub ncaws tau nce cov nqi cuam tshuam los ntawm plaub zaug."Liu Xingjian tau taw qhia tias, "Nyob rau hauv ib lub sijhawm ntawm kev vam khom loj los yeej lub ntiaj teb yav dhau los, cov lag luam yuav tsum tau ua kom cov khoom lag luam tsis tu ncua, txo cov nqi, thiab ua tau raws li cov neeg siv khoom xav tau, uas kuj ntsuas cov khoom lag luam muaj peev xwm ntawm kev lag luam."
Nws yog ib qho tsim nyog sau cia tias ntau lub tuam txhab tau pib txhim kho lawv cov khoom siv.Raws li cov ntaub ntawv pej xeem, Akuan Foods muaj tsib lub hauv paus tsim khoom thiab muab kev pabcuam OEM rau ntau lub npe nrov.Zihi Pot tau nqis peev hauv ntau tshaj li kaum ob lub chaw ua haujlwm sab saud, txhawm rau koom nrog kev sib koom ua ke ntawm cov dej ntws ntawm cov tais diav thiab lwm yam khoom xyaw thiab tswj cov nqi ua haujlwm.
Fang Ajian, tus tsim thiab CEO ntawm Bagou, tau hais tias txawm hais tias tus qauv ntawm catering standardization tau tsav qhov kev ua kom zoo ntawm cov khoom noj yooj yim thiab cov khoom noj ceev ceev, rau qee cov khoom lag luam, cov khoom noj ceev ceev tsis muaj cov tshuaj npaj txhij txog. saj rov qab;Nyob rau hauv tas li ntawd, upstream factories nyob rau hauv lub sij hawm ntev txoj kev dependence teeb meem thiab tsis muaj kev mob siab rau iterate cov txheej txheem ntau lawm txhais tau hais tias lub mov saw upgrade yuav tsum tau ua kom tiav los ntawm qhov kev thov sab.Nws tau hais tias, "Bagou tam sim no tswj hwm cov kev sib txuas tseem ceeb thiab txo cov nqi tsim khoom los ntawm kev txheeb xyuas tus nqi thiab kev hloov pauv ntawm cov saw hlau sib sib zog nqus.Los ntawm ib xyoos kev siv zog, tag nrho cov nqi cog lus ntawm tag nrho cov khoom lag luam tau raug txo los ntawm 45%. "
Kev sib tw ntawm cov khoom qub thiab tshiab yog nrawm dua
Tus neeg sau xov xwm tau pom tias tam sim no cov neeg ua si hauv kev yooj yim thiab kev lag luam khoom noj ceev tau muab faib ua cov npe tshiab xws li Lamenshuo, Kongke, thiab Bagou, thiab cov khoom lag luam ib txwm muaj xws li Master Kong thiab Uni-President.Cov tuam txhab sib txawv muaj qhov tseem ceeb ntawm kev txhim kho sib txawv.Tam sim no, kev lag luam tau nkag mus rau theem kev loj hlob ntawm kev noj qab haus huv kev sib tw ntawm cov khoom tshiab thiab qub.Cov khoom lag luam ib txwm ua nrog cov qauv los ntawm kev tshaj tawm cov khoom tshiab, thaum cov khoom lag luam tshiab ua haujlwm nyuaj ntawm pawg tshiab thiab cov ntsiab lus lag luam kom coj txoj kev sib txawv.
Zhu Danpeng ntseeg tias cov tuam txhab lag luam ib txwm muaj cov txiaj ntsig zoo, cov txiaj ntsig zoo, thiab cov kab ntau lawm, thiab lwm yam, thiab nws tsis yooj yim rau kev tsim kho tshiab, hloov kho, thiab rov ua dua.Rau cov khoom lag luam tshiab, nws tseem yuav tsum tau ua kom tiav cov khoom lag luam, kev ruaj ntseg zoo, kev tsim kho tshiab, kev pabcuam kev hloov kho tshiab, kev txhim kho cov neeg siv khoom, thiab lwm yam.
Kev txiav txim los ntawm kev ua ntawm cov lag luam ib txwm muaj, cov lag luam xws li Master Kong thiab Uni-President tab tom taug kev mus rau qhov kawg.Thaum pib ntawm lub xyoo no, Jinmailang tau tshaj tawm cov khoom lag luam siab kawg Ramen Ntxuam;yav dhau los, Master Kong tau tshaj tawm cov khoom lag luam siab xws li "Suda Noodle House";Uni-President tau tshaj tawm cov npe ntawm cov khoom lag luam siab xws li "Txiv Neej-Han Noj Hmo" thiab "Kaixiaozao", thiab qhib lub khw muag khoom tshwj xeeb.
Los ntawm kev xav ntawm cov tswv yim tshiab, Akuan Foods thiab Kongke tab tom coj txoj kev sib txawv.Piv txwv li, Akuan Foods tau txeeb cov yam ntxwv hauv cheeb tsam thiab pib ze li ntawm 100 yam khoom xws li Sichuan Noodles Series thiab Chongqing Small Noodles Series;Kongke thiab Ramen Hais kom nkag mus rau ntu kev lag luam xiav dej hiav txwv, yav dhau los tsom rau cov nplej zom, thiab tom kawg tsom rau Japanese ramen.Hais txog cov channel, qee lub npe tshiab tau pib ntawm txoj kev ntawm kev sib koom ua ke hauv online thiab offline.Raws li daim ntawv tshaj tawm ntawm Akuan Foods, txij li xyoo 2019 txog 2021, nws cov nyiaj tau los ntawm kev muag khoom hauv online yuav yog 308 lab yuan, 661 lab yuan thiab 743 lab yuan feem, nce xyoo los ntawm xyoo;Tus naj npawb ntawm cov neeg muag khoom offline tau nce ntxiv, raws li 677, 810, 906 lub tsev.Tsis tas li ntawd, raws li Fang Ajian, Bagou qhov kev muag khoom hauv online thiab offline yog 3: 7, thiab nws yuav txuas ntxiv siv offline raws li nws txoj haujlwm tseem ceeb hauv kev muag khoom yav tom ntej.
"Tam sim no, kev lag luam yooj yim thiab khoom noj ceev tseem tab tom faib, thiab cov npe tshiab kuj tau cog qoob loo ntawm no.Cov xwm txheej kev noj haus, kev sib txawv ntawm pab pawg neeg siv khoom, thiab kev tawg ntawm cov channel tseem coj cov hauv kev rau cov hom tshiab kom sawv tawm. "Liu Xingjian tau hais.
Xu Xiongjun tau hais rau cov neeg sau xov xwm, "Txawm hais tias nws yog lub npe tshiab lossis ib txwm muaj, lub hauv paus tseem ceeb yog ua txoj haujlwm zoo hauv kev ua haujlwm zoo thiab qeb tshiab, thiab ua raws li kev nyiam noj ntawm cov tub ntxhais hluas.Tsis tas li ntawd, cov npe zoo thiab cov lus hais tsis tuaj yeem tsis quav ntsej. "
Post lub sij hawm: Dec-15-2022